It’s January, the weather is grim, promotions have begun. From Tesco price offers on gym equipment, M&S with their fuller for longer range, Weightwatchers with their new twist on advert encouraging people to check online.
In january new year’s resolutions are strong, people are willing to try as hard as they can to stick to what they have promised to do. February some also hold strong, but there are also those who will have been unsuccessful in their resolutions. What can marketeers do to make them pay attention and spend more? Or be loyal for the next year when they try to make the change again?
Support
If you can get it so your product is supporting what the customer is aiming for, then the loyalty will be built up to the product and brand. Forums, Meetings, Emails, Letters can all help build support for the cause. It is a delicate balance between being supporting and being pushy. Make sure the balance is maintained and ask for feedback, find out how your customer is feeling, how they are doing with their new product/routine/food.
The opposite side of the coin is what do you do if your product is being given up or reduced as part of a new year new you idea. It gives opportunity to launch “healthier” options, smaller packs, on the go varieties as well as a chance to re-vamp and encourage customers you know are loyal to stay loyal even if it’s for explaining why they gave up and what would have made them carry on purchasing.
That’s All For Now
Amy
@MissAJBurton
Amy J Burton 